GRYHAT
CCPA COMPLIANCE

CCPA Compliance

Operationalize privacy requests, data mapping, and governance for California privacy obligations — CCPA/CPRA readiness from an Orange County team.

Data Inventory

DSAR Handling

Retention Controls

Privacy Governance

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What CCPA And CPRA Require

The California Consumer Privacy Act, strengthened by the CPRA amendments, gives California residents the right to know what personal information you collect, to delete it, to correct it, and to opt out of its sale or sharing — including for cross-context behavioral advertising. You must honor Global Privacy Control signals from browsers, verify requester identity, and respond within 45 days.

Enforcement runs through the California Privacy Protection Agency and the Attorney General, with statutory damages of up to $7,500 per intentional violation. There is no grace period for businesses that should have known better, and "my vendor handles it" is not a defense.

The Work Is Operational, Not Legal

Most CCPA programs do not fail in the privacy policy — they fail in the workflows. A consumer submits a deletion request and nobody knows which systems hold their data. A GPC signal arrives and the analytics tags keep firing. A service provider contract expires without the required privacy terms. Every one of those is a violation, and every one is fixable with process design.

We build the operational layer: a live data inventory that maps personal information to actual systems, intake and verification workflows for requests, and automated handling for signals like GPC.

Privacy As A Competitive Asset

California is the template — Virginia, Colorado, Connecticut, and a growing list of states have followed with their own statutes, each with different thresholds and nuances. Companies that build a clean California program usually discover they are 80% compliant everywhere else.

Handled well, privacy readiness also shortens enterprise security reviews and earns trust with customers who have been burned by vendors before. It is one of the few compliance investments that shows up in the sales process.

How The Engagement Runs

01

Data Mapping

Inventory the personal information you collect, where it lives, who it is shared with, and why you keep it — the foundation every other obligation builds on.

02

Rights Workflows

Build intake, verification, and fulfillment processes for access, deletion, correction, and opt-out requests that hit the 45-day clock reliably.

03

Contract & Signal Compliance

Update service provider and contractor agreements, honor GPC and opt-out signals across your site and apps, and audit your tracking technologies.

04

Governance & Audit

Stand up retention schedules, training, and metrics — then test the program before the CPPA or a plaintiff's attorney does it for you.

Straight Answers

Does CCPA apply to my business?+

Generally, if you for-profit, do business in California, and exceed $26.6 million in gross revenue, buy/sell/share personal information of 100,000+ consumers or households, or derive 50%+ of revenue from selling personal information. Subsidiaries sharing branding are covered alongside the parent. Even below the thresholds, enterprise customers increasingly contractually require CCPA-grade rights handling.

What is a DSAR and how fast must we respond?+

A data subject access request (DSAR) is any consumer request to know, access, delete, or correct their personal information. You have 45 days to respond, extendable once by another 45 days with notice. You must verify identity without over-collecting, and you cannot charge or penalize consumers for exercising rights.

What is the Global Privacy Control and do we need it?+

GPC is a browser-level opt-out signal that California regulations require you to honor as a valid request to opt out of sale/sharing. If your site fires advertising or analytics tags after receiving a GPC signal, you are in violation — enforcement actions have targeted exactly this.

What are the penalties for non-compliance?+

Up to $2,500 per unintentional violation and $7,500 per intentional violation or violation involving minors, enforceable by the CPPA and the Attorney General. Private plaintiffs can sue over data breaches caused by unreasonable security — which is where most CCPA litigation actually lives.

How is CCPA different from GDPR?+

Different scope, different rights, different enforcement — but the operational machinery overlaps heavily. If you built for GDPR, you have a head start on data mapping and request workflows. California adds its own quirks: opt-out of sale/sharing, GPC signals, and service provider contracts with strict use limitations.

Ready When You Are

One conversation is usually enough to scope the work, estimate the effort, and tell you honestly whether you need us at all.

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